Insight · 2026-10-06
Software and IT companies link to LinkedIn more often than to Instagram: 44% against 33%
In Software and IT, 44% of companies link to LinkedIn (471 of 1,063).
In Software and IT, 33% of companies link to Instagram (346 of 1,063).
In Manufacturing, the share of companies that link to LinkedIn (34%) is higher than the share of companies that link to Instagram (25%).
| Industry | Companies | Link Instagram | Link LinkedIn | Link Facebook |
|---|---|---|---|---|
| Florists | 210 | 63% | 17% | 60% |
| Food and agriculture | 1,048 | 48% | 15% | 56% |
| Manufacturing | 2,084 | 25% | 34% | 38% |
| Software and IT | 1,063 | 33% | 44% | 48% |
| Logistics | 161 | 23% | 24% | 33% |
Prosp's database, Russia excluded. Counted on 2026-10-06: 4,566 companies in 5 industries. Share of companies whose own website links to a profile on that channel; only websites Prosp read. A profile a company does not link is missed.
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