Insights · topic

Whether manufacturers and distributors describe themselves the way they are classified

Whether manufacturers and distributors describe themselves the way a classifier reads them.

More findings

• Distributors use distribution words far more often than makers

  Distributors have a higher share that use distribution or wholesale wording in their description than makers: 47% against 11%.

• In Spain, distributors use distribution words more often than makers

  Distributors in Spain have a higher share that use distribution or wholesale wording in their description than makers in Spain: 68% against 23%.

• In healthcare, distributors use distribution words more than makers

  Healthcare companies classified as distributors have a higher share that use distribution or wholesale wording in their description than healthcare companies classified as makers: 43% against 9%.

• In manufacturing, distributors use distribution words more than makers

  Manufacturing companies classified as distributors have a higher share that use distribution or wholesale wording in their description than manufacturing companies classified as makers: 22% against 5%.

• In Germany, makers use manufacture words more often than distributors

  Makers in Germany have a higher share that use manufacture or production wording in their description than distributors in Germany: 59% against 25%.

• In Spain, makers use manufacture words more often than distributors

  Makers in Spain have a higher share that use manufacture or production wording in their description than distributors in Spain: 87% against 48%.

• In healthcare, makers use manufacture words more than distributors

  Healthcare companies classified as makers have a higher share that use manufacture or production wording in their description than healthcare companies classified as distributors: 37% against 5%.

All insights